Sebastian Joy is a lecturer at the Berlin School of Economics and Law as well as the CEO of VEBU (“Vegetarierbund”), Europe’s leading vegetarian and vegan organisation. He is one of the founders of VegMed and holds degrees in cognitive sciences and NGO management. As an experienced public speaker and he is also contributing author of the book “Vegan” by Kath Clements and of the German version of “Eating Animals,” by Jonathan Safran Foer, Joy is an expert in demand. He is also the inventor of Sante’s Vitamin B12 toothpaste, and he created ‘VeggieWorld’, the world largest plant-based lifestyle fair.